Track your SEO performance to see if your efforts are working. When another site links to your URL, it indicates that your page or site is useful and trustworthy. Click “Why and how to fix it” for more information about each one. Use the “Send to…” buttons to create tasks for your team in your project management tool or CRM.
The image below shows an example of related keywords I found for this article using KWFinder. And by clustering them together on one page, I can improve the organic search traffic for all of them. With KWFinder, you can type in a seed keyword and get a list of other related terms people are actively searching for on Google. It also helps you find long-tail keywords (phrases with 4 or more words) to include in your cluster for the page. Our analysis of 900+ million blog posts found that what and why posts (along with infographics) got more links than other types of content (like video).
SEO for Accountants: 14 Proven Strategies to Attract More Clients in 2025
If the featured snippet is a list, try adding a relevant list to your content. Combining personal experience, expertise, and authority builds trust. Search engines may favor sites that are established and credible resources. For an informational keyword, you could create an educational guide on the topic.
● Ask Publishers to Link Your Unlinked Brand Mentions
It has taken over a decade to reach this point, but our approach to SEO has remained consistent. It’s always been about helpful content, thoughtful user BHS Links experience, strong branding, and earning quality backlinks. But I’ve recently heard some chatter voicing the polar opposite. I’ve heard the sentiment to wholly ignore certain data points because they don’t represent the real person. To me, that’s bad advice — directional data is better than the romantic notion of success based on your “gut” feel.
Even if the user does not specify the location in the search box, if the keyword has a local intent, Google’s geotargeting will give precedence to which business is the nearest. Even if a previous article did rank well, multiple factors can cause a drop in rankings. Fine-tuning your content allows you to apply the latest SEO best practices to boost SEO results.
These keywords will give you a starting point for creating valuable content your audience seeks. By choosing the right long-tail keywords, you’ll help your site appear in more relevant search results and drive more interested leads to your site. When you make your SEO strategy checklist, be sure to include long-tail keyword research on your to-do list. This research will help you find keywords that are relevant to your site and customers.
Once you’ve identified the search intent of your target audience, you can determine which keywords are relevant to them. From single words to complex phrases, keywords tell search engines what your content is about. But adding keywords isn’t quite as simple as just plugging in the name of the product or service you want to sell. It’s also about understanding your audience’s needs and providing solutions through your website or landing page.
- This opens up the Content Gap report, where you’ll see the common keyword rankings among these pages.
- For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site.
- SEO can take a lot of time and effort, and because of this, you’ll want to know if your strategy works.
- Besides optimizing your site for search engines, technical SEO also involves user experience factors like ensuring fast page load speed and mobile responsiveness.
So, grab a cup of coffee and get comfortable as we embark on this SEO journey to make your website a search engine favorite. “Administering a client’s GBP is an important skill set that a local SEO must learn. This includes optimizing the listing to be up-to-date and accurate, with relevant and compelling visuals. You can also share content, updates, and offers on a GBP,” says Levy. Samantha North, content strategy consultant and founder of Content Foundations and samanthanorth.com, shares her top four keyword research best practices with us below. “Search intent is the reason behind the user’s search term, and if your content doesn’t match that reason, it’s very unlikely it will rank highly in Google.
This analysis will not only highlight what they’re doing well but also reveal gaps in their strategies that you can capitalize on. The goal is not to mimic your competitors but to outperform them by leveraging unique strengths and opportunities identified through your analysis. Our research suggests that only 5.7% of all newly published pages reach the first page of Google within a year. If Google can’t index your pages, you won’t be able to rank in Google search at all. Make sure this doesn’t happen by running a crawl with Site Audit, via Ahrefs Webmaster Tools.
