Another great place to find keywords you already rank for is Search Console’s Performance Report. But first, you need to know exactly what people are searching for, e.g. the “keywords” they use. You can go to the Source/medium report, compare two time periods to see a source/medium combination that has the biggest increase in users when compared to the previous time period. It is also a great report to use when analyzing the organic traffic from Google (the pages people visit from the Search are always landing pages). You’ll be able to see the comparison of your performance on desktop and mobile devices and take appropriate steps when it comes to further optimization of your site. There’s a high chance you can improve the CTR by writing a better title tag and meta description for the page that ranks for the query.
- Once you have a clear understanding of your current SEO status, it’s time to plan your timeframe and allocate budgets and resources.
- We suggest using a website builder like Wix, which enables simple site updating and has built-in SEO tools.
- You can find the date range selector at the top right of every report.
✅ Perform a site: search
Putting your focus keyword in the title tag (and, to SEO Anomaly a lesser extent, in the meta description) is very important. Once you have a focus keyword, you should use it to optimize your page for the given topic. To select the focus keyword, you should follow the keyword research principles we covered extensively in the previous chapter – consider its search volume, difficulty and relevance. Whereas the query “best vacuum cleaners” has a lot less search volume (13,000 average monthly search volume).
Search engines and users need a bridge to cross from the old URL to the new. Before you can do anything meaningful with the crawl error report, it’s important to understand server errors and “not found” errors. In the process of crawling the URLs on your site, a crawler may encounter errors. You can go to Google Search Console’s “Crawl Errors” report to detect URLs on which this might be happening – this report will show you server errors and not found errors. Regularly share your reports and provide actionable recommendations based on your analysis. Observe how people use and interact with your website by looking at data about their actions and behaviors.
Surfer scans your site and adds the right internal links–so Google, ChatGPT, and other AI tools can better understand your topics and show your pages in the right context. When someone searches for a high-level term (like “search engine optimization”), they’re usually looking for a definition. And now that Google sees those keywords in my content, they’re probably going to boost my rankings for those search terms. And this text content helped search engines understand what my infographic was all about. But I also noticed that these posts gave out search engine optimization tips for voice search… without any data or research to back them up. Although not listed by Google as a local ranking factor, the role of engagement is only going to increase as time goes on.
Improve your SEO results with SEO.com
From content marketing to PPC, and social media marketing to SEO, every aspect plays an equally important role. SEO, however, has a lot of aspects from on-page to off-page and backlinking to interlinking. On-page SEO elements like meta tags, headings, and internal links are essential for communicating the relevance of your content to search engines. Cadence helps the document processing service provider (mentioned above) by updating these elements with the right keywords, which improved their site visibility. As discussed extensively, SEO is a comprehensive, long-term strategy focused on optimizing individual web pages and content to rank higher in SERPs. The talented team of LYFE marketing provides quality SEO services that will improve your search engine rankings and bring in more relevant organic traffic.
Keep on reading to understand SEO or jump ahead to the section that interests you most. Even if you’re an SEO whiz kid and have the basics down, it’s worth sticking around. Learn how to connect search, AI, and PPC into one unstoppable strategy.
