With this tool, you can customize how your business looks in the SERPs, including your reviews, operating hours, events, etc. You need to opt for a score above 90 to offer your users a better site experience and to increase your chances of ranking higher in the search results. Semrush lets you look at each and every aspect of SEO right from keyword research to link building.
Choose Relevant Keywords
She thrives on solving complex problems and creating scalable strategies. A single backlink from a trusted, reputable source can have a significantly greater impact than dozens from low-quality sites. Quality always outweighs quantity when it comes to building a strong link profile. So, while it might sound like too much work, in actual fact, if you’re working on one aspect, you’re also busy improving a number of other elements. And, if you don’t know where to start, your content is a pretty good place.
- When you look deeper at related terms, you’ll see something very interesting.
- This information is extracted from somewhere in the SERP, usually (but not always) from the first or second result.
- Unfortunately, building high-quality backlinks is one of the most challenging parts of SEO.
- This gives Google fresh and new content to crawl and further engagement, which is another signal that the website is active and has value for users.
- Identify three high-authority websites in your niche using a tool like Ahrefs or Semrush.
- You can trust the data and take the required actions in order to further optimize your site.
This allows for timely adjustments based on data-driven insights, ensuring that each page remains optimized for local search. Tracking and adjusting your SEO strategy is vital for improving visibility and performance. Use tools like Google Search Console to monitor indexing, keyword success, and traffic for each location page. This helps you identify areas for improvement and refine your strategy to stay ahead of the competition. When writing your guest posts, ensure the content is informative, engaging, and optimized with localized keywords relevant to each location. Include links to your location pages naturally within the content to give readers direct access to your services.
Add Local Content to Your Website
Focus on content that remains relevant over time, such as how-to guides, tutorials, and industry insights. Google values updated content that provides accurate information. And we all know that Google’s algorithms are constantly evolving, that’s why staying updated is important. You should always focus on staying updated on new requirements and maintain visibility.
Local Keywords
Before you can start optimizing for Google Maps, you need to create or claim your GBP. Without it, your business has no control over how it appears in local search results, and potential customers may see outdated or incorrect information. Google rewards sites that offer users a valuable experience, so creating content that keeps visitors engaged is crucial. Optimizing local crawling and indexing involves configuring your robots.txt file and correctly setting canonical tags for location-specific pages.
And hey, you’ll come top-of-mind when they think of quality content. If this isn’t something you’re ready to invest in, SERP features hint at LSI keywords. Comprehensive, longform content that provides information gain is the way SEO Anomaly to go if you want to rank higher on Google search. Since the number one post on desktop is graded A+ by Clearscope, we have a good chance of beating it based on content alone.
