Additionally, you’d ensure your website is mobile-friendly and loads quickly to provide a good user experience. The title tag of your web pages is one of the first elements that users look at when deciding whether or not to click through to a page from their search. Well-written, engaging titles are known to increase click through rate (CTR) and engagement. I’ve over a decade of experience in the SEO experience, and I understand the importance of optimizing on-page SEO elements for achieving search engine dominance.
When ordering the optimized blog posts, we will ask you for your target keywords for the piece, which will guide the topic. If you also order the content strategy, we conduct keyword research and provide topic ideas. In either case, you are able to choose the topic with our on-page SEO services. Strategic changes to your website’s content can help search engines better understand your intent, so you can rank higher for relevant keywords. Higher search rankings translate to more organic website traffic and more conversions. URLs are the locations or addresses for individual pieces of content on the web.
Make it Super Simple & Readable
Columns S and T allow you to note which visual elements need to be added. When adding an image to a page, be sure to include a descriptive file name and image alt-text. If you need to create new meta descriptions, do so in column M of the template. By doing this, you’ll be able to go more in-depth and provide more detailed information about that topic. This also means that you are only optimizing for one keyword per page, meaning you have a greater chance to rank for that keyword. Review your current URLs, page titles, and meta descriptions to see if they need updating.
There are many factors that influence how Google ranks your page and it can be difficult to manage all of them. With on-site SEO services, you can hire the experts at WebFX to handle your SEO campaign for you. You constantly need to optimize your site to ensure that it is running efficiently.
On-Page SEO Techniques for Your Website
If you see sites with a high number of common keywords, then you can consider them your competitors. The “Common Keywords” section is useful as it SEO Anomaly shows you the total number of keywords you share with each site. Their tool makes the process super easy and can save you a lot of time. So if you wanted to cover that topic on your site, you’d want to note that the first page results are made up mostly of list posts.
- This can be a perfect plan if you’re an individual site owner or a small business starting with SEO.
- You can see your options and decide which keywords will work best for your business.
- Once you see the value, you can always upgrade to unlock even more features.
- And optimizing your images can boost their appearance in Google Image Search, leading to additional traffic.
- Break down complex topics, explain technical terms, and use examples when needed.
This information is often displayed in the footer or header of a local business website, as well as on any “contact us” pages. You’ll also want to mark up this information using local business schema. Schema and structured data are discussed more at length in the “Other optimizations” section of this chapter. When this guideline is broken, search engines call it “cloaking” and take action to prevent these pages from ranking in search results. Cloaking can be accomplished in any number of ways and for a variety of reasons, both positive and negative. Below is an example of an instance where Spotify showed different content to users than to Google.
To ensure your site pages rank for the proper intent, be sure to include the focus keyword for each page in the title. In this section, we’ll focus on keyword research and how keywords should be incorporated into your content. We’ll also discuss the importance of including images in your content. They should know where to click and how to navigate through your site. A beautifully designed website is nice, but you should make it your top priority to create a user-friendly website first.
Keywords trigger your site to appear in relevant searches, so you need to optimize your pages to appear in the right search results. They are errors that prevent Google from going through your site, include issues like broken links, poor internal links, Error 404s, and sitemap errors. Not only does it affect Google crawling your site, but it also affects your audience.
When you work on on-page optimization for each of these elements, you make it easier for search engines to crawl and understand your page. While good-quality content may be the foundation of a good SEO strategy, your website’s content should also be purposeful and strategic. Google and other search engines prefer websites offering users value, which means well-laid-out websites with helpful information. Our on-page optimization services include identifying under-performing web pages and making the necessary changes.
