Businesses focusing on the right, high-performing keywords have the potential to maximize visibility and conversion rates. To get the answer to this you must know that Google’s algorithms prioritize relevance, authority, and user experience when ranking websites. From matching user intent to assessing technical aspects, Google evaluates over 200 factors to determine where a site appears on the SERP. By using Google Search Console, agencies can monitor indexing, keyword performance, and traffic for each location page. This allows for timely adjustments based on data-driven insights, ensuring that each page remains optimized for local search. Tracking and adjusting your SEO strategy is vital for improving visibility and performance.
- It can happen when someone posts a spam review that’s a negative story about your business that never even happened.
- Measure your loading speed using the Pingdom Website Speed Test or Google Search Console’s PageSpeed tool.
- Alex Chris is a digital marketing consultant, author, and instructor.
- And calculate a personal keyword difficulty (PKD %) score for each one.
Build Quality Backlinks
If your website is just a wall of text, it’s going to discourage people from spending a long time on it. To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back. If you haven’t touched it since the day you built it, you probably don’t have a great SEO ranking right now. This makes it extremely important to optimize both your page speed and server response time. As a result, those negative interactions will hurt your ranking too.
Search Console lets you check search analytics like the site’s total impressions, clicks, average CTR, and ranking position on Google. A solid alternative to Google Keyword Planner, Keyword Tool harnesses the power of Google’s autocomplete feature to recommend keywords most relevant to your niche. From there, you can drill down to analyze any data set in greater detail, or use other features such as the popular Keyword Magic Tool to research new keyword ideas for your site. Then enter your seed keyword and select the type of keyword research you wish to perform.
Poor website structure and information architecture can doom even the best SEO campaigns. If your website is difficult for users to navigate and Google to crawl, your rankings are likely to suffer. So to increase the odds that this page ranks, I could add an internal link to that page whenever I mention Google Search Console on other pages. While these visuals can help add value for your readers, they also provide GREAT opportunities to build backlinks as they’re highly shareable. But when it comes to measuring the results of SEO marketing, NOTHING beats organic traffic. That’s because your content is a drop in an ocean of blog posts, videos, Instagram stories, and Facebook posts that come out every single day.
If you don’t see it, this means someone has claimed it—perhaps someone in your office or an old web provider. If a user types in a brand name, they are also likely to see that company’s Google Business Profile listing on the right-hand side of the search results page. If a user clicks on a result in the local pack (not on “Website”) they are taken to that company’s Google Business Profile listing. Google has BHS Links become smart enough to know when we’re looking for a local result, even when we don’t specify. One way someone might perform a local search is directly on Google Maps – perhaps on the Google Maps app or within their browser. Don’t forget to regularly publish new content on relevant topics to demonstrate your expertise and authority in your niche.
For example, “How to live more sustainably at home” could be a potential blog post. This will expand the card to show top headlines, questions, and related keywords around this subtopic. So regularly review your link building campaigns for new opportunities. For a fitness blog, these might be “workout tips,” “healthy recipes,” and “fitness routines.” You’ll also need to specify your competitors’ websites, if known. And if you want to get the most out of Semrush for your keyword research, we’ve got a detailed article on using Semrush for keyword research.
Local SEO
These instruments offer thorough analyses together with ideas for development. Engaging with customer reviews is crucial; respond promptly to positive and negative feedback to show that you value customer input and build trust within the community. Additionally, use location-based posts and updates to enhance local engagement. This also allows them to establish themselves as experts in their field.
However, there may be instances where figuring out the search intent becomes a bit more challenging. In such cases, we highly recommend using Semrush’s Keyword Overview tool to assist you in understanding the intent behind any keyword. Thin, or low-quality content can negatively impact your chances of ranking.
Make sure your sentences are short and concise, and that you use uncomplicated words. Visitor engagement is another critical search engine ranking factor. According to Backlinko, Google pays close attention to engagement on your page.
